How We Started
Our story isn’t the most complex. The idea was spawned in the midst of a training block for an ultra-marathon a few years ago. We reflected and talked about how hard life can be, particularly so when driving towards such a challenging goal. However, it wasn’t just how hard it was to remain disciplined through a long training block. We talked through the loss of close relatives and loved ones, combat deployments, setbacks in our professional lives, bodybuilding prep and the mental and physical healing process after competing, the loss and fear when changing career paths, relocating and losing close friends as we changed and grew, the pain of ultra endurance events. It felt like we had an experienced an inordinate amount of suffering for how relatively short we’ve been on this earth.
Yet… Isn’t there beauty in that?
Look at what we’ve learned. Look how we’ve grown. Look at what we’re capable of.
Would we be who we are today without the suffering we’ve endured? Would the version of us that existed 10 years ago even recognize who we are, or what we’ve accomplished?
And with that, Sculpted by Suffering was born. The idea that there’s beauty and growth in suffering. In being present in the experience of life and embracing the pain. Taking the setbacks and challenges we’ve endured and using those to redefine our future.
Above that, we’ve learned how important it is to not only embrace the suffering found within our life story, but actively seek out new opportunities to get outside of our comfort zone and find discomfort. We truly believe it’s the most effective way to continue growing and is the key to happiness that so many of us are missing in our lives.
Where We're Going
In the spirit of transparency, we want to share the vision, mission, and values statements that drive our brand forward:
Vision Statement:
To inspire people from all backgrounds and fitness levels to grow through
embracing discomfort and seeking out suffering. We encourage everyone to win
the right way and to use their life story, not just their athletic endeavors,
to fuel their success.
Mission Statement:
We offer high quality athletic and leisure apparel from our brand founded on
finding the beauty in suffering. Our products feature branding and slogans that
spread our message and values, encouraging everyone that sees it to think about
how they can learn and grow from discomfort. Our supportive community
encourages each other to keep pushing, set new challenging and scary goals, and
find new ways to get out of your comfort zone. While athletics are our passion,
we also encourage our community to examine their lives and redefine their
“failures” and challenges, both personally and professionally.
Values Statement:
Continuous Improvement – As both an organization and as athletes, we are
constantly looking to improve. While not every improvement is instant or high
impact, we understand the value of keeping an open mind during and after a
challenging situation and finding the lesson in every setback.
Attention to Detail – Athletes understand the importance of
mastering the details, and our products and message reflect that idea. How we
do one thing is how we do everything, so we seek excellence in the
minutia.
Community Building – The beauty of the brand is in the
community it fosters. We bring together open-minded individuals that encourage
each other to be better every day.
Problem Solving – Success in athletics, professional
endeavors, and life is problem solving. Our organization engages team members
and solves problems together. We encourage our community members to own their
problems to find creative solutions.
Open Hearts, Open Minds – Physical suffering is
one of the best teachers, but not everyone has the same abilities and
privileges. We encourage everyone to get out there and stay active, but our
brand is more than physical effort. It’s encouraging the community to examine
their lives, embrace their “failures”, and rewrite their story to acknowledge
what could’ve been, learn from the challenge, and move forward a better human being.